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Scheduled Maintenance:
March 7, 2024 A.D. Product: NeoSphere Site / Roadway Project Notes: Kim Lighting has always been an innovator in outdoor lighting. With NeoSphere, brains combined with beauty to distance this fixture far ahead of the pumpkin head roadway and pathway fixtures that add a pedestrian mundaneness to the landscape. The concept was to allude to Kim's 100,000 hour 85W induction lamp that gave the industry a fixture that required little in maintenance. We presented to new CEO Wayne Compton a rollout print ad whose headline smacked of automotive advertising, and showed the fixture as a new-age icon. The Post-It that Compton affixed to the tear-sheet simply said 'awesome!' Photography: Harry Chamberlain  Contrast Lighting "when light becomes art" Product: Contrast Lighting Collection Project Notes: Working with Contrast is a blast mainly because of the collaborative nature of their VP of Marketing Ian Mendez. Ian usually directs the creative, but in this case he was open to almost all of our suggestions (I still think the paintbrush idea was a winner, Ian...). Contrast is headquartered in Quebec, and we are thousands of miles away in a quiet Los Angeles suburb eating In 'N Out Burgers while sitting here designing our hearts out. Thanks to the Internet and FedEx we give Contrast great service and bow to their strict yet somewhat unrealistic deadlines.
Project Notes: During the early nineties, Elvis sightings were as common as breast implants - and what better way to create the ambience of a by-gone era than to recreate the recording studio of the legendary Sun Records where a fledgling proto-Elvis' attention is captured by my client's fixture. I know it's a stretch, but we had a lot of fun with this guy, and he even came to the factory to serenade the customer service chicks. Did we mention that this ad won several design awards, not to mention the prestigious Dallas Arts First Place for lighting advertising. The ad featured a main duotone image with the product highlighted in full color. Photography: Harry Chamberlain
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CSL rediscovers an 